Portrait de marchand : Joachim Franco

Since his childhood, Joachim Franco sharpens his eye in the alleys of Paul Bert Serpette. Defender of authenticity and quality of the objects that he proposes, it is in a chic atmosphere and surrounded by exceptional pieces that we invite you to make a stop on the this antiques dealer's booth.

What is your background ?

I spent all my childhood in the world of antiquities because my father and my grandfather were merchants in Paul Bert. My grandfather moved there in the 1960's. I studied art history, and then I immediately started working with my father. This was not immediately obvious. My father sold old furniture and I wanted to specialize myself in design. So I started to look for design pieces when it was not quite fashion. I bought some designers pieces but my choices were more based on the quality of the objects. Some pieces that I presented at the very beginning are now highly rated. I surfed the wave, we were very few to do that.

What is your speciality ?

I do not really have a specialty, I choose a piece regarding its line and its decorative aspect. I do not buy a name because I do not think it defines the quality of the object. I am attached to the aestheticism, to the drawing, to the idea that had the creator.

How do you envision the antique trade ?

For me, being an antique dealer is trying to discover and rediscover works, artists, and always try to remain authentic.

For you what does Paul Bert Serpette represent ?

When I started working here, my dad told me that it's best place to learn about the trade, to see a lot of things, to get an idea of what is selling or not, and to learn to understand. My personal story makes me someone who is very attached to this market. Paul Bert Serpette is also the place to be to meet a VIP clientele. There is a very specific atmosphere, a beautiful selection of objects.

What is the piece of your booth that you want to highlight ?

I have a very large bronze sculpture of Christian Maas representing a deer. I bought it with an antique dealer friend in Drouot. We really flashed on this piece. It is not representative to the usual work of the artist. From 1991, he began to made tribute to some great artists. This sculpture is inspired by a work of François Pompon that had been exhibited at the Museum of Modern Art in the city of Paris. The patina is beautiful. I like the presence of this sculpture, and what it releases. I bought it because I thought it was going to set a nice atmosphere in the booth. It's a real presence.