Installed in the alley where he grew up, Ayann Goses is a pure product of Paul Bert Serpette. Thanks to a rigorous selection, the greatest names of the design are coexisting every weekends on his booth.
What is your background ?
My father was an antique dealer, he started at Paul Bert market and he took me with him everywhere when I was little. When I was 22, I had to make a choice between antiquities and many other things. I finally choose antiquities, but I wanted to do it by my way. I first settled at Biron market where I was already selling furniture from the 50's, 60's and 70's, then I helped to found Habitat 1964 with Hervé Giaoui, Rémi Poirson and Jean-Pierre Lagain, and I led this place until it closed two and a half years ago. Then, I took a booth at Paul Bert Serpette.
I learned the trade with my father who was specialized in 1930's-1940's furniture. So I have solid bases on Art Deco pieces, then I shifted to the years 1950-1960, and that suits me perfectly. For me it's a lifestyle choice, I live with these parts, and it is perfect for me.
What do you present on your booth ?
I present pieces of the most important names of the 50's, 60's and 70's like Mathieu Mategot, Jean Prouvé, Willy Rizzo, Pierre Guariche, le Corbusier or Charlotte Perriand. I like rare objects, a little bit eclectic, but especially easy to live with and emblematic of those years. I like these pieces because they are historical. When we look at a decoration magazine, we will almost always find a piece of these years, they are essential.
My booth is presented in order to make assemblies so that customers can buy a set that could suit them in a Parisian apartment.
What does Paul Bert Serpette represent for you?
It is an emblematic place. It's the only market in the world where you can make a sale revenue of a week in two days. The clientele is really upscale and it's a real challenge to always impress them. Paul Bert Serpette has become the place to find beautiful pieces of the 50's, 60's and 70's, there are always incredible surprises.
I am very happy to be back in alley 1 that saw me born, I am a child of the market. The fleas and especially Paul Bert Serpette, made me what I've become today, I owe them everything.
How do you envision the antique trade?
You have to constantly question yourself and try to present things that people are not used to seeing.
I sell "chat rooms". People come to my home to buy a piece of furniture because they have not seen it elsewhere, and when they put it home, it will stir the curiosity of their guests who will want to know where it was bought. That's how we get sales started and customer loyalty.
Which piece of your booth would you like to highlight?
I present the Scal LS 11 bed by Jean Prouvé. When you have a piece of such importance, even if you do not sell it immediately because it is expensive, it always impresses customers. Jean Prouvé's work is so well in the public domain that people know what it is. This piece attracts and brings people to the booth. It is emblematic, sober and design.